Start with the result you want to measure
Describe the product or service, the landing page, and the action you want people to take. A purchase, registration, and app installation require different measurement plans. Choose the event that reflects your business goal, and explain how it will be recorded.
Describe the audience and delivery requirements
- Target countries and languages.
- Device types and operating systems that your product supports.
- Any audience, category, placement, or scheduling restrictions.
- The proposed launch period and an indicative budget, if available.
Ask which targeting options and traffic sources are available for your markets. Confirm these details with your contact before treating them as campaign settings.
Prepare the creative and landing page
List the banners, videos, and copy you already have. Include the destination URL and check that the page works on the devices you intend to target. Keep the offer, creative message, and landing page consistent. Read the ad specifications and confirm the requirements for the chosen format before producing final assets.
Agree on measurement and the next step
If you use a measurement partner, explain the integration requirements and the conversion event. Confirm reporting definitions, funding terms, and who will review the campaign before launch. Avoid including credentials or personal customer data in your initial enquiry.
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