Make the message easy to understand
Choose one main message and a clear next action. Check that text remains readable on a small screen, that the advertised offer is accurate, and that the landing page describes the same product or service. Avoid unsupported claims and misleading interface elements.
Check the technical requirements
- Confirm the format, dimensions, file type, and file size for the intended placement.
- Check cropping, text, logos, and any required disclosures on a mobile screen.
- For video, check duration, playback, captions, and whether the message is understandable without sound.
- Verify that destination links open the intended page and work on supported devices.
Use the ad specification guide as a starting point, then confirm the requirements that apply to your selected placement.
Test the destination and measurement
Open the landing page on the devices you plan to target. Check loading, forms, navigation, and the conversion path. Agree on the event to measure and verify the relevant integration with your contact before delivery begins.
Prepare for a useful review
Send the assets, destination URL, target markets, and campaign objective together. If you have multiple variants, give each a clear name and explain what differs. Confirm review responsibilities and commercial terms before scheduling a launch. Results depend on the campaign and its measurement; a checklist does not guarantee a particular return.
Discuss Your Creative Requirements